Centraals renewed Oracle’s alliance and obtained the Gold level, strengthening its position as one of the principal Oracle Marketing Cloud partners in the region. It’s a great privilege for the company to be associated with such big brands like Oracle that has been delivering complex driven digital transformations over the years. In this context, Centraals… Continue reading Centraals became a Gold level partner of Oracle
Author: Centraals
data for breakfast edition May ’19
data for breakfast Warszawa, 10.05.2019 topics to be discussed we gorge ourselves on data, brand psychology and real food when 10th of May 2019 (Friday) start: 9:30 where Warszawa Wschoodnia by M.Gessler, Mińska 25 Str. for how long Around 5 hours, including breaks and lunch and breakfast Centraals, Fundacja Strategie Marketingowe and Oracle Poland invite… Continue reading data for breakfast edition May ’19
Data quality impact on marketing efforts
How data quality can improve your marketing efforts by Paul Teshima
How to predict what consumers would like to read in a MA?
Big data and machine learning algorithms empowers nowadays lots of decision making processes. Now also empowering modern marketing today.
GDPR unveiled
Centraals oraz Oracle Polska introducing “Dyskusje w Centrum”. This time an event devored to GDPR legislation that come into force in May 2018.
Marketing Cloud revealed for the 5th time
Martech Meetup V will take place on 1st of June at Oracle Office in Warsaw. This time we approach marketing cloud technologies from the strategic endpoint covering customer segmentation, real time personalization, content strategies.
Five Changes in Marketing
Five Revolutionary Changes in Marketing 1. PR is more important than advertising. 2. The category is more important than the brand. 3. The name is more important than the strategy. 4. The visual is more important than the verbal. 5. Multiple brands are more important than single brands. Read more on AdAge.com
TV is data-poor and that kills it
Because the broadcast television industry is data poor (it only offers metrics about itself), this model has never been a complete solution for brand or lifestyle advertisers. In practice, an advertiser needs to translate ratings and demographic information from Nielsen into knowledge and insights it can link to its key performance indicators (KPIs). There are… Continue reading TV is data-poor and that kills it
Data will improve publishing business
According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session. Several leading publishers have identified visual, interactive storytelling as the right strategy to engage modern readers, who no longer wish to engage with longform text. Rich media content sees much higher click-through and engagement rates than… Continue reading Data will improve publishing business
A New Approach to Audience Targeting
The answer of effective targeting lies in a productive middle ground between mass reach and segmentation targeting, where more productive audience models can be built based on Behaviors, Emotions and Moments. Behaviors: Have consumers demonstrated (or exhibited proxy behavior) that indicates interest in a specific or related product area? Have they actively sought out or… Continue reading A New Approach to Audience Targeting
