Lotame’s data management platform (DMP) enables you to collect 1st-party data from all digital sources, websites, apps, social, email, CRM, search, get one holistic view of consumers, and deliver more relevant content, or products in real time. You use data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. You can cross-analyse your 1st party data with 3rd party data to get more insights about your customers. Analytics tools enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.
Audience builder is called Lotame LAB. You are able to mix and match data from any source to create the final audience. You can combine lookalike modeling to find or your ideal customer.
Data activation module, called Lotame Connect, allows to send data anywhere throughout ready to use integrations and APIs.
Analytics module gives you attributes and behaviours associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.
DMP enables targeting the right consumers at the right time and improves the marketing efforts and simply saves millions on media budgets.
Data updated: July 2021
Pricing: upon request
Pricing model: Paid
Free / trial option: no
Vendor: Lotame Solutions, Inc.
License: proprietary license
Live / Online
Current product score: 8.8
|Data onboarding||Yes||Bring your owned and managed CRM, subscription or other offline data sources online to be matched with other data in a privacy-compliant manner|
|Identity graph||Yes||Lotame Cartographer is the people-based ID solution|
|Audience insights||Yes||Audience Analytics provides a 360 degree view of your audiences, allowing you to better contextualize the who, what, where, why and how of your target audiences or customer segments.|
|Audience creation||Yes||Based on collected and categorized data in taxonomy|
|Data marketplace||Yes||Access to the industry’s largest 3rd Party data marketplace|
|AI modeling||Yes||Look Alike Modeling leverages AI creating audiences for any KPI.|
|Deliverability||Yes||Up to 90% data deliverability into the top Ad/MarTech destinations|
|Open API||Yes||API data collection|
|Data usage reports||Yes||Reporting of usage of data, both by targetting channels and 2nd party data partners|
|Cross-device targeting||Yes||Cross-device targeting allows to unify campaigns across different types of mobile devices.|
|Web data ingestion||Yes||Tools to easily collect and organize event-level data — such as clicks, searches, video views — from consumer interactions with your sites, apps and content across desktop, mobile, and connected devices.|
|Mobile data ingestion||Yes||SDK Android, iOS|
|CRM data ingestion||Yes||API, batch file transfer|
|1st party cookies collection||Yes||Collects any identifier|
|Others identifiers collection||Yes||TV devices, gaming platforms, other hashed indetifiers|
|Raw data export||Yes||API, batch file transfer|
|Taxonomy manager||Yes||Taxonomy manager and builder available online|
|Data sharing||Yes||2nd party data partners and 3rd party data marketplace|
|Consent Management||Yes||Consent Management tool provides you with the ability to communicate and manage the application of consent information to the functions provided by the platform|
|On-Site Ad Servers|
|Off-Site Data Activation|
|A/B Testing Platforms|
|Hashed identifiers onboarding||Yes||Oracle DMP has the ability to ingest your HEM-based data and onboard your hashed emails, hashed phone numbers.|
|Support for fingerprinting|
|Support for server side cookie||Yes|
Privacy and security
|Data Ownership||Yes||100% data ownership|
|Data anonymisation techniques||Yes||No PII collected, all data anonymised or pseudo-anonymised|
|Data deletion||Yes||Delete data when requested|
|Data center location||USA||Data is stored outside EU region (USA)|
Strenghts / Weaknesses
|Bidirectional raw data transfer||-|
|Peeople-based identity graph enabling seamless experiences across unknown and known channels.|
|Home to the industry’s largest, native, third-party data marketplace unlocking robust audience insights and providing you immediate access to privacy-compliant audiences|
|Data center located in EU|
|Buil-in analytical capabilities within the product|