Oracle CDP

Oracle has developed Unity CDP to be the Grand Central Station of Customer Data, with the intent of improving the entire Customer Experience with better data management.

Centralized data sources

It combines customer data from online, offline (and even third-party sources) to create a single, dynamic, real-time view of each customer.It applies machine learning to prescribe the best next action within any existing business processes.Marketers now have the tools they need to access all of that critical information. They can prepare segments and audiences with ease, and have the ability to count the records in minutes-to-seconds. They can even analyse each audience before a campaign is sent, and evaluate the results with ease after the campaign.

Single View of your customers

You can bring any back-office and CRM data into a unified, 360-degree customer profile and merge it with all digital footprints of your customers. Oracle Unity Customer Data Platform gathers these signals and applies them to the customer profile in real time. You get up-to-date information about your customer in any while.

Built-in identity resolution

Identity resolution became a hot topic nowadays. Oracle unity CDP connects all individual identities across devices, channels, and domains. It uses advanced privacy and identity controls to build a unified, accessible profile.

Data updated: May 2021


Pricing: upon request
Pricing model: Paid
Free / trial option: no


Vendor: Oracle Inc.
Founded: 1977
Origin: CA, USA
License: proprietary license
Phone: 1-650-506-7000
Address: 500 Oracle Parkway Redwood City, CA 94065 USA


Live / Online
In person


Current product score: 7.2


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Key Features

Data onboardingYesConnect offline data to online campaigns
Identity graphYesResolve disparate identities and deliver streamlined experiences
Audience insightsYesGain a 360 degree view of customer segments
Audience creationYesQueryable Data Lake and improved UX
Profile enrichmentYes50 prebuilt intelligent attributes or customize attributes based on your data model and business needs.
App marketplaceYesTargetting apps prebuilt and integrated, above 200 vendors available
AI modelingYesLook Alike Modelling leverages AI creating audiences for any KPI.
3rd party data connectorsYesOut-of-the box connectors to third-party data service providers.
Integration with DMPYesNative connection to Oracle BlueKai Data Management Platform
Integration with programmatic toolsYesTrough native DMP built-in
Real time segmentationYesWorks in real time (not all targetting partners accept real time synchronization)
Cross-device targetingYesIntelligent segmentation highlights customer behaviors and enables to better understand customer intent and target relevant messaging to the right groups
Behavioral scoringYes80+ behavioral scores, such as engagement score by channel, churn likelihood, purchase propensity, and more
Prebuilt behavioral segmentsYes100+ behavioral segments that help to find most valuable customers, early adopters, bargain hunters and more
Real-time personalizationYesCustomer intelligence in real time to deliver the right message at the right time to your prospects and customers, across channels, devices, and interactions
Performance reportsYesEvaluate engagement using several out-of-the-box widgets that include audience, campaign, and segment analyses.
ForensicsYesUse advanced analytics to investigate and understand exactly why things happened the way they did.
Recency, frequency, RFM value analysisYesDetermine which are your most valuable customers by understanding recency and frequency of purchase along with how much they spend.
Real time customers viewYes360-degree context of the customer natively available in your marketing, sales, service, and commerce engagement applications as well as adtech channels
Taxonomy managerYesTaxonomy manager and builder available online
DocumentationYesOnline, community, support

Privacy and security

Data OwnershipYes100% data ownership
Data anonymisation techniquesYesAvailable
Data deletionYesDelete data when requested
Data encryptionYesData is stored in EU
Data portabilityYes
Data center locationEUData is stored in EU
GDPR compliant (EU)Yes
Privacy policyYesPrivacy Policy honors CCPA, the GDPR, the Privacy Shield Framework.

Strenghts / Weaknesses

-Data center located in USA
No ownership of data
No 100% data tracked accurately
No compliance with GDPR

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