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DMP is the cloud based platform thet enables to look into the customer data, analyze their behavior and activate relevant campaigns in real time. This enables targeting the right consumers at the right time and improves the marketing efforts and simply saves millions on media budgets.
With DMP you can turn customers insights into action utilizing the best 1st party data management tool and the largest worlwide data cloud of 3rd party data. Combining these two makes huge difference.
Today, marketers learn about their audiences from disperse channels. The DMP can help you to centralize and activate data from all of channels you use. It enables: Enhance Audience Segmentation – understand audience composition by device and environment to increase the effectiveness of engagements.
Get a full view of your audience – we offer a full view of audience data. It also enables marketers to activate their wealth of 1st/ 2nd and 3rd-party data across both owned and paid media channels. Increase Campaign Effectiveness – personalize campaigns by device for relevant retargeting and prospecting and manage advertising dollars by target environment.
We help to optimize media buing through better targeting, eliminating fraud, and removing middlemen from the process.
Identify devices driving conversions and modify campaign strategies to focus the conversion points and eliminate wasted impressions. Effectively eliminate fraud from display and mobile programmatic buying through 17-steps fraud detection process that takes ~ 100 ms.
We take media and data buying from hands of media agencies and transfer it back into Client’s hands.
The growth in connected devices has created opportunities for marketers to engage with consumers at the moments that truly matter.
Marketers need to be able to manage audiences based on the engaged environment, understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROI.
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