Data Management Platform (DMP) is a software platform used for collecting, managing data and activating data in marketing and advertising channels in real time. DMP is an agnostic tool to any media channel (eg. DSPs). They allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns.
Are you ready to grow your marketing team’s potential? Learn how top data management platforms (DMPs) can improve your marketing efforts. We cover best data management platforms for marketers and publishers, small, med and large size that deliver pure technology for data management.
Tools excluded from the analysis
Important! The following tools are excluded as they do not provide minimum functionality of a Data Management platform as it is understood for digital marketing purposes:
– all data clouds (e.g. onaudience.com)
– all data warehouse-like tools providers (e.g. Cloudera, SAS, SAP) – don’t provide any real time ID synchronization with the advertising market
– all webanalytics or marketing automation tools that like to cal themselves DMP or CDP don’t provide any real time ID synchronization with the advertising market
DMP Data Management Platform – top technologies
Oracle DMP (formerly BlueKai) is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences. Navigate Marketing in a Cookie-Constrained Future
Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments.
Salesforce Audience Studio (formerly Krux) captures and activates your data to strengthen consumer relationships across every touchpoint. Every month interacts with more than 3 billion browsers and devices, supports more than 200 billion data collection events, processes more than 5 billion CRM records, and orchestrates more than 200 billion personalized consumer experiences.
All in One – DMP & Data Marketplace. Adex has always provided transparency at all required levels, including data protection, procedures, organisation, technology etc. ADEX has been GDPR compliant since the very beginning.
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. Audience Manager is a next-generation DMP that works with emerging data sources and a multitude of experience-oriented technologies to better define and activate high-value audience segments.
Why should you consider DMP?
Data is the best resource for all marketers. You need the right tool to collect and manage your critical audience data assets. You should gain a deeper knowledge of your customers. You need a robust data management platform (DMP) that can be used across variety of channels.
You can deliver targeted, personalized messages to buyers to support and guide them along the purchasing process in a natural way. Collecting, analysing, managing, and activating data could be a complex challenge. You should define what kind of data is most useful in terms of messaging, engagement—and ultimately ROI. A sophisticated DMP will allow you to safely analyze and refine your datasets, so that only the most accurate data feeds your marketing efforts.
Coming soon: Permutive