A data management platform (DMP) is a software platform used for collecting, managing data and activating data in marketing channels in real time. DMP is an agnostic tool to any media channel (eg. DSPs). They allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns.
Top 5 data management platforms
Oracle DMP (formerly BlueKai) is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences. Navigate Marketing in a Cookie-Constrained Future
All in One – DMP & Data Marketplace. Adex has always provided transparency at all required levels, including data protection, procedures, organisation, technology etc. ADEX has been GDPR compliant since the very beginning.
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. Audience Manager is a next-generation DMP that works with emerging data sources and a multitude of experience-oriented technologies to better define and activate high-value audience segments.
Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments.
Salesforce Audience Studio (formerly Krux) captures and activates your data to strengthen consumer relationships across every touchpoint with a powerful data management platform. Every month interacts with more than 3 billion browsers and devices, supports more than 200 billion data collection events, processes more than 5 billion CRM records, and orchestrates more than 200 billion personalized consumer experiences.
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