Outstanding Marketing and Advertising Technologies Supporting your Business
There are nearly 7,000 tools to help you in marketing and advertising. Here you got the selection of best marketing and advertising technologies grouped by categories.
DMP Data Management Platform
Connect all digital consumers’ breadcrumbs that can be found in different marketing technologies, that you use nowadays into a single source and full knowledge of all digital experieces of your customers.
The leading DMP providers: Oracle, Adobe, Lotame, Salesforce, TheAdex.
Customer Data Platform
A customer data platform helps you capture data from every customer interaction, and then consolidate it into user profiles and audiences, and connect the data with tools you use in your marketing activities.
The leading CDP providers: Tealium, Oracle, Segment, Adobe, Salesforce.
Gain the power and flexibility you need to target your customers, engage them at scale, design awesome experiences and nano-personalize messages.
The leading vendors include: Oracle Responsys (B2C), Oracle Eloqua (B2B), Emarsys, Hubspot, Marketo, Mautic.
Discover enterprise analytics solutions that harnesses big data to provide actionable customer.
intelligence at scale, in real time and with unlimited flexibility on a secure platform. Get reporting, ad hoc data exploration and segmentation into a unified application and a single user experience with no limits from the point of data collection to the point of consumption.
Leading providers: Matomo, Google Analytics, Adobe Analytics, Oracle Infinity, Open Web Analytics.
You need to integrate customer data before you can use it. There are a few different types of data integration and methods to do it. Data stream tools consolidate and integrate data, which involves taking data from multiple sources and storing it in a central data warehouse.
Leading providers include: Tealium, Oracle Infinity, Matomo, Segment.
Track and analyze customer behavior across channels and devices to create tailored, engaging, and seamless experiences to optimize your marketing effort and achieve business goals.
Marketers can bring customer data into focus to deliver the most relevant, personalized experiences with simple A/B testing, complex multivariate campaign deployments, advanced customer statistics and server side testing.
Leading providers include: Oracle Maxymiser, VWO, Optimizely, Leanplum, Taplytics.
Top products in each category
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. As of 2019, Google Analytics is the most widely used web analytics service on the web.
Oracle DMP (formerly BlueKai) is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences. Navigate Marketing in a Cookie-Constrained Future
Tealium Audiencestream CDP comes with patented visitor stitching technology that constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to define high or low value customers, key engagement insights, or milestones that can then be used to create audiences.
Circlewise is the Partnership Management Software of choice for B2B and B2C companies of all sizes. It allows advertisers to efficiently manage their partnerships with affiliates, influencers, media buyers, and ad networks enabling them to scale their affiliate marketing indefinitely. MORE INFO SOON.
Mautic provides free and open source marketing automation software available to everyone. Free email marketing software, lead management software and more.Hundreds of customers leverage Mautic to create a seamless omnichannel customer experience. Mautic enables you to bring together your entire customer journey, from Marketing to Sales to Product to Customer Support.