Technologies

Outstanding Marketing and Advertising Technologies Supporting your Business

There are nearly 7,000 tools to help you in marketing and advertising. Here you got the selection of best marketing and advertising technologies grouped by categories.

DMP Data Management Platform

Connect all digital consumers’ breadcrumbs that can be found in different marketing technologies, that you use nowadays into a single source and full knowledge of all digital experieces of your customers.

The leading DMP providers: Oracle, Adobe, Lotame, Salesforce, TheAdex.

CDP
Customer Data Platform

A customer data platform helps you capture data from every customer interaction, and then consolidate it into user profiles and audiences, and connect the data with tools you use in your marketing activities.

The leading CDP providers: Tealium, Oracle, Segment, Adobe, Salesforce.

Marketing automation

Gain the power and flexibility you need to target your customers, engage them at scale, design awesome experiences and nano-personalize messages.

The leading vendors include: Oracle Responsys (B2C), Oracle Eloqua (B2B), Emarsys, Hubspot, Marketo, Mautic.

Webanalytics

Discover enterprise analytics solutions that harnesses big data to provide actionable customer.
intelligence at scale, in real time and with unlimited flexibility on a secure platform. Get reporting, ad hoc data exploration and segmentation into a unified application and a single user experience with no limits from the point of data collection to the point of consumption.

Leading providers: Matomo, Google Analytics, Adobe Analytics, Oracle Infinity, Open Web Analytics.

Event Stream

You need to integrate customer data before you can use it. There are a few different types of data integration and methods to do it. Data stream tools consolidate and integrate data, which involves taking data from multiple sources and storing it in a central data warehouse.

Leading providers include: Tealium, Oracle Infinity, Matomo, Segment.

Conversion optimization

Track and analyze customer behavior across channels and devices to create tailored, engaging, and seamless experiences to optimize your marketing effort and achieve business goals.

Marketers can bring customer data into focus to deliver the most relevant, personalized experiences with simple A/B testing, complex multivariate campaign deployments, advanced customer statistics and server side testing.

Leading providers include: Oracle Maxymiser, VWO, Optimizely, Leanplum, Taplytics.

Top products in each category