marketing automation

powerful marketing automation platforms

Eloqua - Centraals

Let's move to a new era of 1-to-1 marketing

If you are looking for a marketing automation tool to reduce all your marketing efforts and integrate your existing CRM, this is the best one. You gain a greater understanding of our market segments. Eloqua will bring you into a new era of one-on-one marketing. With built-in sophisticated tracking solution it will help you to deliver knowledge of interests and intents of every of your customers, name by name.
 
Supported by OMC tools it gives really multi-channel marketing automation possibilities to nurture leads and customers. Your leads and customers will see messages most relevant to their challenges not only in email, but on your website, in your social media channels, in text messages, on outboud cc calls. Moreover, your audience social activities could also be embeded into customer’s profile.

Channels that you can use

email

social channels

sms

display

app push

onsite

web push

messengers (soon)

Machine learned real time personalization

Send really personalized messages, 1:1. Real-Time Personalization enables marketers and merchandisers to deliver content that is optimized and tailored for each visitor, based on a real-time understanding of the visitor’s behavior and contextual data.  Without coding, dragging and dropping, building scenarios and campaign flows. It is fully automated.
 
On the basis of available user attributes, i.e. his interests and undertaken actions system prepares and selects offers, advertising, content or notifications, and sends them to a specific, defined group of recipients via e-mail.
 
We address the most common moments of customer’s life cycle, e.g. welcome message, abandoned session, abandoned shopping cart, first transaction, coupon, We miss you, We miss you very much.

What you can do with MA?

all of your marketing campaigns automated
 
right content to the right customer at the right time in the right channel
clean up your data on-the-fly with powerful data programs
 
coordinate and automate email sends for hundreds of campaigns
develop and execute form strategies  to get more data about the customer
one place to view all of your  campaigns and to organize the database
execute other batch/one-time promotional sends
 
track visitors on your web site, learn behavior and score them on-the-fly

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