Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows.
Top 10 marketing automation applications
Mautic provides free and open source marketing automation software available to everyone. Free email marketing software, lead management software and more.Hundreds of customers leverage Mautic to create a seamless omnichannel customer experience. Mautic enables you to bring together your entire customer journey, from Marketing to Sales to Product to Customer Support.
Emarsys is a cloud-based, omnichannel marketing platform that was acquired by SAP in November, 2020. Helps digital marketing leaders and business owners — at more than 1,500 companies — rapidly achieve targeted business outcomes by automating highly personalized and engaging omnichannel customer experiences.
Marketo Engage makes the complex buyer journey simple. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities to orchestrate your buyer’s journeys
Exponea helps you deliver unified customer experiences across all digital touchpoints. The simplicity of use and complexity of utilization is the ideal synergy required to guide your customers through a tailored, cross‑channel journey.
With Oracle Responsys you can build contextually relevant, digital marketing campaigns for all consumers. Oracle Responsys Campaign Management is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on the individual interests and preferences of customers and prospects.
Salesmanago is a marketing Automation platform combining analytics and AI automation to deliver highly configurable personalised experiences, across a comprehensive range of natively built and integrated marketing execution channels.
Autonomous marketing automation by Quarticon is fully integrated with the the recommendation engine. Enables sending e-mail messages to subscribers or customers of eshops autonomously with support of AI without need of building complicated scenarios as it is in other tools.
Build customer relationships for life with data-first digital marketing – Salesforce Marketing Cloud. Inspire action and loyalty by humanizing every moment, for each customer. Power every interaction with AI from ad to account, email to e-commerce, social to service, and more.
Oracle Eloqua Marketing Automation for B2B. Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.
Coming soon: Active Campaign, Sharpspring, GetRespnse, Selligent, Intercom…