In he latest his post Jonathan McClure from claims that direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration...
Read MoreIs there any analytics system beyond Google Analytics?
A strong focus point was to design an analytics platform that users can easily navigate through with minimal manual work to get the insights you need.
Finally an analytics platform that won’t overwhelm you. You will get much better experience than with Google Analytics.
Get control of your 1-st party data with us
WE DON’T OWN ANY DATA
We don’t collect any data. We provide the infrastructure to enable you manage you data.
YOU DON’T GIVE US ANY DATA
A separate, secured and encrypted instance keeps you data safe. Only you can access it.
WE DON’T GIVE YOU ANY DATA
We don’t have any data so we can give you any as well. You remain in control of who can access it.
YOU DON’T GIVE ANYONE DATA
Neither we nor publishers, Google or Facebook, can access your data. But you can use them there
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News
Blog
CDP Best Practices
Customer Data Platforms (CDPs) has emerged lately as one solution for understanding individual customers and delivering an enhanced customer experience. Problem of CDP best practices was covered by John Rampton...
Read MoreEvents
Data for Breakfast edition Mar 2020
Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Athens on 25th of March 2020.
Read MoreData for Breakfast edition Jan 2020
Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Warsaw on 14th of Jan 2020.
Read MoreAnnouncements
Systems update – Matomo 3.13.1
The following changes were introduced in January, 2020. We are planning to update all Matomo instances in the following days. Updates will not affect your tracking. In the new release...
Read MoreEloqua Maintenance 20.09.19
In order to maintain the highest level of availability and performance of the Eloqua infrastructure, Oracle is planning network maintenance on Friday, September 20th, 2019. The per pod schedule is...
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Upcoming events
Marketing Headlines
Adidas: We over-invested in digital advertising
Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. while Adidas...
Read MoreFive Changes in Marketing
Five Revolutionary Changes in Marketing 1. PR is more important than advertising. 2. The category is more important than the brand. 3. The name is more important than the strategy....
Read MoreTV is data-poor and that kills it
Because the broadcast television industry is data poor (it only offers metrics about itself), this model has never been a complete solution for brand or lifestyle advertisers. In practice, an...
Read Moremartech experts
We are marketing and sales professionals with over 20 years of experience in marketing, analytics, martech and adtech
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