Centraals groups CDP vendors into three main categories (CDP types): Own channels based CDPs, paid channels enabled CDPs, and data modelling CDPs.
Read MoreTop CDP TECHNOLOGIES you should take into consideration in 2022
What are the best CDP tools to consider? Here’s our list of top 5+.
We’ve check lot of CDPs. We have discovered that not all of them could be called a CDP. We present a short selection of CDP platforms to be considered in 2022.
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CDP OR DMP?
One of the hottest questions in digital marketing in 2022. What is the right answer to audience management problems caused by fading 3P cookies out?
Learn the difference between these two audience technologies and get the answer.
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CDP or DMP? Select the solution that fits your needs.
CDP or DMP? What is the right answer to audience management problems caused by fading 3P cookies out? Learn the difference between audience technologies.
Read MoreCookieless apocalypse slightly postponed
The cookieless future was slightly postponed. Make yourself prepared to this important change - with 1st party data (Part Ii)
Read MoreA cookieless future – 5 important steps to follow
The cookieless future in digital marketing is coming and the way the industry will adapt seems to be clear now. We should prepare to this important change soon
Read MoreDirect-To-Consumer – a brand new online model
In this article we take an overview of direct-to-consumer trends and explain how producers can benefit from incorporating DTC into their own business plans.
Read MoreDirect Mail – The Most Overlooked Digital Marketing Channel
In he latest his post Jonathan McClure from claims that direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration...
Read MoreA/B Testing
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events
Data for Breakfast edition Mar 2020
Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Athens on 25th of March 2020.
Read MoreData for Breakfast edition Jan 2020
Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Warsaw on 14th of Jan 2020.
Read MoreModern CX Forum 23.10
Discover modern ways to connect with customers by using combined data and advanced personalization to build personal marketing contacts. Become a leader in customer experience
Read More