Salesforce CDP

With Salesforce CDP you can create a unified customer profile across all touchpoints by connecting identities, data, marketing journeys, privacy management, and more with a single source of truth.Reconcile identities through a common ID using advanced resolution capabilities that link data, like fuzzy matching, to build unified profiles.

Identity resolution

Create a unified customer profile across all touchpoints by connecting identities, data, marketing journeys, privacy management, and more with a single source of truth.

Data updated: May 2021

Pricing

Pricing: starting from 12500 USD /month
Pricing model: Paid
Free / trial option: no
Check price

Company

salesforce.com Inc.
Founded: 1999
Origin: CA, USA
License: proprietary license
Website: salesforce.com
Phone: 1-415-901-7000
415 Mission Street 3rd Floor San Francisco, CA 94105 United States

Training

Documentation
Live / Online
In person

Score

          
Current product score: 6.5

Sales

Contact sales

Key Features

Data onboardingYesBring in attribute and transaction data from any source using connectors, ETL, or API and JavaScript integrations. Also, get actionable data directly from your customers via personalized surveys.
Identity graphYesReconcile identities through a common ID using advanced resolution capabilities that link data, like fuzzy matching, to build unified profiles.
Audience insightsYes
Audience creationYesManage all your segmentation and targeting efforts from one central, user-friendly interface.
Profile enrichment
App marketplace
AI modelingYesSegments have gotten smarter with type-ahead functionality, plus AI that democratizes the power of big data analytics for marketers.
3rd party data connectorsYesWith open access, brands can unlock the power of 7,000 connected apps through AppExchange. But Salesforce wants everyone to be end-to-end Salesforce, which is more of a strategic limitation than a technical one, strategically disincentivize from integrating well or playing nicely with any outside vendors.
Integration with DMPYes
Integration with programmatic toolsYes
Real time segmentationYes
Cross-device targeting
Behavioral scoringYesCalculate a customer's lifetime value or engagement score with Calculated Insights to further analyze and enrich unified profiles.
Prebuilt behavioral segments
Real-time personalizationYesAutomatically catalog all products and content – plus all associated metadata – to power machine-learning recommendations. Capture referring source, geo-location, weather, company, industry, and more.
Performance reportsYesBased on Tableau. It incorporates unified profile IDs and calculated insights such as propensity to buy or churn for deeper exploration. Marketers can now understand who is engaging, on what channels, and what drives their interest by drilling down to levels like campaign, channel, content, offer, product and customer dimensions.
Forensics
Recency, frequency, RFM value analysis
Real time customers view
Taxonomy manager
API
Documentation

Privacy and security

Data OwnershipYes
GDPR compliant (EU)Yes
Consent managementYes

Strenghts / Weaknesses

StrenghtsWeaknesses
Automated recomendationsprice
Easy to implement A/B tests Integrations - strategic lilitations
Segmentation is in beta

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