An unique mix of audience precision, customer insights and unique sales channels
Advertising has changed. Traditional media uses a cross-your-fingers approach to reaching people that’s nearly impossible to measure. But now, you can reach the people you want directly — and audience planning is how you do that.
We flipped the paradigm from a content-first approach — beginning with mastering your audience, then the channel, and then the right content.
It all starts with your customer data. What you know about the people that buy from you is the insight you need to reach the prospects you want. By building response models and generating identity-based segments, we help you connect with your ideal customers.
Programmatic media starts with audience precision
There are more automated media buying platforms today than ever before, and yet very few can provide the desired inventory scale and breadth of data integrations across all channels. You need to connect your social, video, mobile, and display to gain the reach you need. As you embrace platform-based audience buying, leveraging multiple platforms becomes an effort in managing efficiency.
Success starts with insights: Using data to identify audience media preferences and drive media allocations. Then there’s precision: knowing which audiences to target and reaching higher fidelity across channels. Next, it’s accountability: matching audiences and reducing media waste through accuracy.
We help you deliver high-performing programmatic media programs by focusing on the outcomes that matter: driving transparency and efficiency, staying relevant with innovation, and integrating media channels and creative throughout the customer journey.
You get transparent, people-based marketing services where you’ll never worry about how much of your investment is actually in working media, because all of it is.
Truly personalized communication with your audiences