In he latest his post Jonathan McClure from claims that direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration ...

Customer Data Platforms (CDPs) has emerged lately as one solution for understanding individual customers and delivering an enhanced customer experience. Problem of CDP best practices was covered by John Rampton ...

Michael Azrikan, a Digital Campaign Manager, Oracle Marketing Cloud for Oracle has published a short study how personalization and relevance come together to make lead generation campaign more robust and ...

Everybody is about to start online learning. It is already done by millions of students around the world and it will continue. Centraals decided to enable its training program in ...

With a third party analytics platform you run the risk of losing your customers’ trust and damaging reputation. More and more people are aware that their data is used for ...

Redesign and upload your taxonomy and ingestion rules at a massive scale

Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Athens on 25th of March 2020.

Connect your analytics data from Matomo (former: Piwik) and push them to Google Data Studio in minutes with OMC Matomo Connector.

Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Warsaw on 14th of Jan 2020.

Discover modern ways to connect with customers by using combined data and advanced personalization to build personal marketing contacts. Become a leader in customer experience

More and more browsers - including Apple's Safari and Mozilla's Firefox - prevent the setting of cookies by third-party domain requests, and in the near future, third-party advertising cookies will ...

Centraals renewed Oracle’s alliance and obtained the Gold level, strengthening its position as one of the principal Oracle Marketing Cloud partners in the region. It’s a great privilege for the ...