Blog

Our philosophy is to share knowledge about digital marketing and marketing technologies to make digital world better for users and for advertisers. We hope you can find some interesting stuff here. Grab a coffee or a tea and explore our posts, press releases, case studies, and others.

  • CDP types
    Centraals groups CDP vendors into three main categories (CDP types): Own channels based CDPs, paid channels enabled CDPs, and data modelling CDPs.
  • CDP or DMP? Select the solution that fits your needs.
    CDP or DMP? What is the right answer to audience management problems caused by fading 3P cookies out? Learn the difference between audience technologies.
  • Cookieless apocalypse slightly postponed
    The cookieless future was slightly postponed. Make yourself prepared to this important change – with 1st party data (Part Ii)
  • A cookieless future – 5 important steps to follow
    The cookieless future in digital marketing is coming and the way the industry will adapt seems to be clear now. We should prepare to this important change soon
  • Direct-To-Consumer – a brand new online model
    In this article we take an overview of direct-to-consumer trends and explain how producers can benefit from incorporating DTC into their own business plans.

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