Centraals
You may be violating users’ privacy with GA

With a third party analytics platform you run the risk of losing your customers’ trust and damaging reputation. More and more people are aware that their data is used for Google’s “own purposes” when you allow them to track your customers. You can use Matomo analytics without needing to ask for consent. Every website using […]

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Systems update – Matomo 3.13.1

The following changes were introduced in January, 2020. We are planning to update all Matomo instances in the following days. Updates will not affect your tracking. In the new release (3.13.1) the focus was on: ▪ fixing a few bugs ▪ fixing a regression in tracking unique visitors affecting some users ▪ making Matomo tracking […]

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Matomo Connector

data studio connector matomo analytics

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Redesign your taxonomy and rules of DMP Bluekai

Redesign and upload your taxonomy and ingestion rules at a massive scale

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Data for Breakfast edition Mar 2020

Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Athens on 25th of March 2020.

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Connect Matomo to Google Data Studio
Get all your Matomo analytics directly into Google Data Studio

Connect your analytics data from Matomo (former: Piwik) and push them to Google Data Studio in minutes with OMC Matomo Connector.

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Adidas: We over-invested in digital advertising

Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. while Adidas thought only performance drove ecommerce sales, in fact it was brand activity driving 65% of sales across wholesale, retail and ecommerce, while performance also drove […]

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Data for Breakfast edition Jan 2020

Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Warsaw on 14th of Jan 2020.

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Modern CX Forum 23.10

Discover modern ways to connect with customers by using combined data and advanced personalization to build personal marketing contacts. Become a leader in customer experience

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October Data for Dinner

Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Warsaw 17th of Oct 2019.

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