Reach excellence in digital, marketing and ecommerce with cloud technologies, automation, data and machine learning. Learn more about these modern marketing tools every marketer must use.
Author: Centraals
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Adobe CDP
CDP Adobe Experience Cloud helps you unifying and activating profiles. Collect, normalize and unify all known and unknown individual data into real profiles.
Matomo Analytics
Matomo is an open source web analytics software that tracks online visits to one or more websites and displays reports on these visits for analysis.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Marketing Platform.
Lotame DMP
Lotame is the leading provider of DMP for those who want to build a panoramic view of customers and activate across the cookieless web, mobile app and OTT.
Oracle DMP
Oracle DMP (Bluekai) helps you to understand your customers, collect, analyse 1st party data and activate them in real time.
Oracle Infinity
Oracle Infinity is a digital analytics platform for tracking, measuring, and optimizing the performance and visitor behavior of websites and mobile apps.
Salesforce DMP
Salesforce Audience Studio DMP (formerly Krux) captures and activates data to strengthen consumer relationships across every touchpoint.
Adobe DMP
Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester.
