Digital analysis software helps you track website visitors and measures web traffic. You can report the effectiveness and popularity of online experiences and how visitors find and interact with their sites. These solutions provide companies with an insight into customer behaviour when interacting with online brands and enables them to generate reports on online conversions, sometimes demographic metrics, or content interactions.
Top 7 web analytics applications in 2021
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. As of 2019, Google Analytics is the most widely used web analytics service on the web.
Matomo (formerly Piwik) is an open source web analytics software developed by a team of international developers. It tracks online visits to one or more websites and displays reports on these visits for analysis. Strong points include: fully GDPR compliance, 100% data ownership, no data sampling and all features of Google Analytics and beyond.
Adobe Analytics (formerly Omniture) is one of the core offerings from Adobe and it is part of the Adobe Cloud suite. As a collection of products, there are numerous functionalities that are available but here will focus on Adobe Analytics solely.
Clicky provides real time web analytics. Very detailed, shows individual visitors and actions, no bots or spam, heatmaps, on-site analytics, uptime monitoring, and more. You get minute-to-minute reporting of your visitors’ activity through heatmaps. You can further view these heatmaps by visitor, page, or segment
Oracle Infinity is a digital analytics platform for tracking, measuring, and optimizing the performance and visitor behavior of enterprise websites and mobile apps. The Analytics application in Oracle Infinity provides a set of report collections for exploring and managing your data.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application.
Visitor Analytics is an accessible way of understanding your website analytics and thus helping your conversions grow. Visitor Analytics keeps records of website visitors’ location and
history, bounce rates, pages performance, conversion rates, URL
campaigns, referrers, session replays and other valuable data.
Coming soon: Yandex.Metrica, Gauges, Kissmetrics, MOZ, Statcounter, Econda and others…