Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. Audience Manager is a next-generation DMP that works with emerging data sources and a multitude of experience-oriented technologies to better define and activate high-value audience segments.
About DMP
DMP enables targeting the right consumers at the right time and improves the marketing efforts and simply saves millions on media budgets.
Data updated: May 2021
Pricing
Pricing: upon request
Pricing model: Paid
Free / trial option: no
Company
Vendor: Adobe Inc.
Founded: 1997
Origin: CA, USA
License: proprietary license
Website
Phone: 1-408-536-6000
345 Park Avenue San Jose, CA 95110 United States
Training
Documentation
Live / Online
In person
Score
Current product score: 8.1
Sales
Key Features
| Data onboarding | ||
| Identity graph | ||
| Audience insights | ||
| Audience creation | ||
| Data marketplace | ||
| App marketplace | ||
| AI modeling | ||
| Deliverability | ||
| Open API | ||
| Data usage reports | ||
| Cross-device targeting | ||
| Web data ingestion | ||
| Mobile data ingestion | ||
| CRM data ingestion | ||
| 1st party cookies collection | ||
| Others identifiers collection | ||
| Raw data export | ||
| Taxonomy manager | ||
| Data sharing | ||
| Consent Management | ||
| On-Site Ad Servers | ||
| On-Site SSP's | ||
| Integration MediaMath | ||
| Off-Site Data Activation | ||
| A/B Testing Platforms | ||
| Other Integrations | ||
| Hashed identifiers onboarding | ||
| Support for fingerprinting | ||
| Support for server side cookie |
Privacy and security
Strenghts / Weaknesses
| Strenghts | Weaknesses |
| - | - |
