Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. Audience Manager is a next-generation DMP that works with emerging data sources and a multitude of experience-oriented technologies to better define and activate high-value audience segments.
About DMP
DMP enables targeting the right consumers at the right time and improves the marketing efforts and simply saves millions on media budgets.
Data updated: May 2021
Pricing
Pricing: upon request
Pricing model: Paid
Free / trial option: no
Company
Vendor: Adobe Inc.
Founded: 1997
Origin: CA, USA
License: proprietary license
Website
Phone: 1-408-536-6000
345 Park Avenue San Jose, CA 95110 United States
Training
Documentation
Live / Online
In person
Score
Current product score: 8.1
Sales
Key Features
Data onboarding | ||
Identity graph | ||
Audience insights | ||
Audience creation | ||
Data marketplace | ||
App marketplace | ||
AI modeling | ||
Deliverability | ||
Open API | ||
Data usage reports | ||
Cross-device targeting | ||
Web data ingestion | ||
Mobile data ingestion | ||
CRM data ingestion | ||
1st party cookies collection | ||
Others identifiers collection | ||
Raw data export | ||
Taxonomy manager | ||
Data sharing | ||
Consent Management | ||
On-Site Ad Servers | ||
On-Site SSP's | ||
Integration MediaMath | ||
Off-Site Data Activation | ||
A/B Testing Platforms | ||
Other Integrations | ||
Hashed identifiers onboarding | ||
Support for fingerprinting | ||
Support for server side cookie |
Privacy and security
Strenghts / Weaknesses
Strenghts | Weaknesses |
- | - |