Oracle DMP (formerly Bluekai) technology makes it easier than ever to understand your customers on an intimate level. Analyzing both first- and third-party demographic, contextual, and behavioral data about customers and campaigns allows marketers to hone in on who their customers are, and be able to separate them into targeted audiences.
Centralized data sources
Oracle’s Data Management Platform centralizes data sources, unifies identities, provides access to the industry’s largest 3rd Party data marketplace affording you a holistic view of your customers. Coupled with the greatest reach into the top advertising destinations, Oracle DMP unlocks endless data-driven, customer-first advertising possibilities. The result is quicker acquisition of higher-value customers while achieving greater ad-spend efficiencies.
• Data and identity unification in a central, secure, and private cloud-based platform.
• Onboarding, advanced segmentation, audience creation, modeling and taxonomymanagement available out-of-the-box.
• Enriched customer understanding though actionable insights.
• Integrations into Ad and MarTech ecosystems, across all channels and devices.
• Powerful, actionable campaign analytics for understanding audience reach, viewability, customer journey and sales impact.
• Private identity management, data sharing and monetization capabilities.
• Data Rights Management applied to 3rd party data marketplace, ensuring compliant data use.
DMP enables targeting the right consumers at the right time and improves the marketing efforts and simply saves millions on media budgets.
Data updated: July 2021
Pricing: upon request
Pricing model: Paid
Free / trial option: no
Vendor: Oracle Inc.
Origin: CA, USA
License: proprietary license
Address: 500 Oracle Parkway Redwood City, CA 94065 USA
Live / Online
Current product score: 8.6
|Data onboarding||Yes||Connect offline data to online campaigns|
|Identity graph||Yes||Resolve disparate identities and deliver streamlined experiences|
|Audience insights||Yes||Gain a 360 degree view of customer segments|
|Audience creation||Yes||Based on collected and categorized data in taxonomy + Queryable Data Lake|
|Data marketplace||Yes||Access to the industry’s largest 3rd Party data marketplace, restricted in EU|
|App marketplace||Yes||Targetting apps prebuilt and integrated, above 200 vendors available|
|AI modeling||Yes||Look Alike Modeling leverages AI creating audiences for any KPI.|
|Deliverability||Yes||Up to 90% data deliverability into the top Ad/MarTech destinations|
|Data usage reports||Yes||Reporting of usage of data, both by targetting channels and 2nd party data partners|
|Cross-device targeting||Yes||Cross-device targeting allows to unify campaigns across different types of mobile devices.|
|Web data ingestion||Yes||JS, API, PHP, others|
|Mobile data ingestion||Yes||SDK Android, iOS|
|CRM data ingestion||Yes||API, batch file transfer|
|1st party cookies collection||Yes||Collects any identifier|
|Others identifiers collection||Yes||TV devices, gaming platforms, other hashed indetifiers|
|Raw data export||Yes||API, batch file transfer|
|Taxonomy manager||Yes||Taxonomy manager and builder available online|
|Data sharing||Yes||2nd party data partners and 3rd party data marketplace - Oracle Data Cloud|
|On-Site Ad Servers||Yes||Adition / Adswizz / AdTech / DoubleClick for Publishers - DFPAudience / DoubleClick for Publishers - DFP Key/Value Pairs / Freewheel / IPONWeb / LKQD / Nativo / OAS / OpenX / SAS/AIMatch / Smart Ad Server|
|On-Site SSP's||Yes||DoubleClick AdExchange - AdX (via DFP) / Index Exchange (Casale) / OpenX / Pubmatic / Rubicon / Sonobi / Sticky Ads / Tremor|
|Integration MediaMath||Yes||Flashtalking / Flite / Innovid / Sizmek|
|Off-Site Data Activation||Yes||ActiveAgent AG / Adara / AdColony / AdForm / AdRoll / AdSquare / A.ki / Amazon Advertising / AOL ONE / AppNexus / Beeswax / Comscore / Criteo / DataXu / DoubleClick Bid Manager - DBM / Dstillery / Exponential / Facebook Custom Audiences / Google AdWords / Google RLSA / IgnitionOne / Infectious Media / InMobi / Instagram (via Facebook Custom Audiences) / Jivox / Lotame / Maxpoint / MediaMath / [m]Platform | GroupM / Netmining / Next Performance / OwnerIQ / Platform161 / Quantcast / RadiumOne / RocketFuel / Run / Simpli.fi / Specific Media (Viant) / SpotXchange / Teads / The Trade Desk / TimeOne / Tradelab / Termore Video / TubeMogul / Turn / Twitter - Tailored Audience / Undertone / VideoAmp / Videology / Yahoo! DataX (replaced RMX pipeline) / Yieldlab / Zebestof|
|A/B Testing Platforms||Yes||AB Tasty / Acquia / Adobe Target / Maxymiser / Optimizely / Oracle Real-Time Decisions / Teradata Real - Time Interactions Manager / VWO|
|Hashed identifiers onboarding||Yes||Oracle DMP has the ability to ingest your HEM-based data and onboard your hashed emails, hashed phone numbers.|
|Support for fingerprinting||No||Fingerprinting was deprecated in 2019 and no longer supported natively. Could be implemented on client's side.|
|Support for server side cookie||No|
Privacy and security
|Data Ownership||Yes||100% data ownership|
|Data anonymisation techniques||Yes||No PII collected, all data anonymised or pseudo-anonymised|
|Data deletion||Yes||Delete data when requested|
|Data center location||USA||Data is stored outside EU region (USA)|
|GDPR compliant (EU)||Yes|
Strenghts / Weaknesses
|Bidirectional raw data transfer||Servers located in US|
|Global big data platform that is cloud-based, designed for B2B and B2C.|
|Built upon the industry’s largest and most accurate people-based identity graph enabling seamless experiences across unknown and known channels.|
|Home to the industry’s largest, native, third-party data marketplace unlocking robust audience insights and providing you immediate access to privacy-compliant audiences|
|Flexible and media agnostic, maximizing data integrations inbound and outbound and configurable to support unique business models.|