Last week, Havas and a string of top brands indicated they would halt spending on YouTube ads in the U.K. until the video site could assure their spots wouldn’t run near offensive content. Google, which owns YouTube, responded by saying it would take steps to better monitor content on the site and give advertisers more… Continue reading Google facing brand safety issues
Author: Centraals
A glossary of martech terms
A glossary of martech terms. All the basics you need to know to start understanding marketing technologies.
Cloud marketing meetup, edition IV
We invite marketers for a full day event packed with marketing cloud topics, especially addressing issues of automation, testing and data management.
Marketing automation specialist
Digital Marketing Automation Specialist is dedicated to working with client teams to assess, strategize, and implement data, analytics, and marketing technology solutions to solve our clients’ business problems. You will assist our clients by providing a distinctive level of subject matter expertise around how to execute and activate digital marketing strategies for customer acquisition, customer… Continue reading Marketing automation specialist
DMP Consultant
The DMP and audience segmentation consultant should be able to work with marketing and business stakeholders and help them work through test cases and then understand the insights and where adjustments can be made. The candidate must also possess strong analytical skills and demonstrable experience designing and managing programmatic campaigns.
Telcos offer users data for marketing
Telefónica and others telecoms are already opening certain raw data to companies dedicated to helping carriers cash in on subscriber info. It isn’t just quintessentially “mobile” location data: Carriers have names, addresses, bill totals and more. Even though the data is stripped of personal identifiers, it can build rich profiles for ad targeting and measurement.… Continue reading Telcos offer users data for marketing
Discover Marketing Cloud (Meetup IV)
Centraals and Oracle invite all marketers to Martech Meetup IV that will be held at Oracle venue on 28th of march 2017. Agenda will be revealed soon.
The CMO’s Guide to Mobile Marketing
Mobile internet usage has overtaken desktop, which means prospects are more likely to find you on mobile devices, not PCs. Ensure they do by reading The CMO’s Guide to Mobile Marketing. http://ora.cl/2Ye0
Advertisers reviewing programmatic
Almost all advertisers are reviewing their programmatic ad contracts A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L’Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their programmatic advertising contracts and demanding more control and transparency. Read more… Continue reading Advertisers reviewing programmatic
Martech Meetup III
How to increase improve efficiency of marketing activities is the subject of the Martech Meetup III that will take place on February 07th at Oracle Office in Warsaw.
