Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. while Adidas thought only performance drove ecommerce sales, in fact it was brand activity driving 65% of sales across wholesale, retail and ecommerce, while performance also drove… Continue reading Adidas: We over-invested in digital advertising
Author: Centraals
Data for Breakfast edition Jan 2020
Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Warsaw on 14th of Jan 2020.
Modern CX Forum 23.10
Discover modern ways to connect with customers by using combined data and advanced personalization to build personal marketing contacts. Become a leader in customer experience
October Data for Dinner
Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Warsaw 17th of Oct 2019.
Eloqua Maintenance 20.09.19
In order to maintain the highest level of availability and performance of the Eloqua infrastructure, Oracle is planning network maintenance on Friday, September 20th, 2019. The per pod schedule is as follows: Pods 3, 4: Friday, September 20th between 10 pm and midnight ET Pod 6: Friday, September 20th between 9 pm and 11 pm… Continue reading Eloqua Maintenance 20.09.19
Web Analytics
We are looking for a Web Analysis Expert to work in our Digital Analysis Department. The perfect candidate should know how to creatively use his/her knowledge and competencies in the data analysis field in order to support campaigns for our customers. You shall cooperate with the team of very talented people from different departments to… Continue reading Web Analytics
Programmatic specialist
Do you want to be a new Digital Programmatic Specialist for one of our clients? We are staffing up our client’s inhouse agency and need you on the team! As a new Programmatic Specialist, you will play a key role in a pioneering move to bring most of our client’s digital media buying inhouse. You… Continue reading Programmatic specialist
Junior DMP Consultant
The DMP and audience segmentation consultant should be able to work with marketing and business stakeholders and help them work through test cases and then understand the insights and where adjustments can be made. The candidate must also possess strong analytical skills and demonstrable experience designing and managing programmatic campaigns. You must have strong communication… Continue reading Junior DMP Consultant
Eloqua release 19C
Concerns: Eloqua POD P04 The Release 19C rollout to POD P04 Eloqua instance will begin on Friday, August 23, 2019, at 10 pm, and will conclude by Saturday, August 24, at 7 am (ET). The application and the various associated services will be intermittently unavailable within the duration of the maintenance window. It is also… Continue reading Eloqua release 19C
Eloqua 19C Release – changes to Design Editor
As of August 23, 2019 (19C Release), Eloqua’s Classic Email and Landing Page Design Editors will no longer be accessible, and, as such, you will no longer be able to edit emails and landing pages created within them. After the 19C Release, while these assets will still function, you will not be able to make… Continue reading Eloqua 19C Release – changes to Design Editor
