Tealium Audiencestream CDP constructs highly accurate, comprehensive and actionable customer profiles. Use the data within these profiles to create audiences.
Author: Centraals
Segment CDP
Segment CDP collects events from your web & mobile apps and provides a complete data toolkit, unifies your customers’ touch points.
Salesforce CDP
Salesforce CDP captures, unifies your audience data from various sources and activates them to deliver more personalized customer experiences.
Oracle CDP
Oracle Unity CDP combines customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer.
You may be violating users’ privacy with GA
With a third party analytics platform you run the risk of losing your customers’ trust and damaging reputation. More and more people are aware that their data is used for Google’s “own purposes” when you allow them to track your customers. You can use Matomo analytics without needing to ask for consent. Every website using… Continue reading You may be violating users’ privacy with GA
Systems update – Matomo 3.13.1
The following changes were introduced in January, 2020. We are planning to update all Matomo instances in the following days. Updates will not affect your tracking. In the new release (3.13.1) the focus was on: ▪ fixing a few bugs ▪ fixing a regression in tracking unique visitors affecting some users ▪ making Matomo tracking… Continue reading Systems update – Matomo 3.13.1
Matomo Connector
data studio connector matomo analytics
Redesign your taxonomy and rules of DMP Bluekai
Redesign and upload your taxonomy and ingestion rules at a massive scale
Data for Breakfast edition Mar 2020
Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Athens on 25th of March 2020.
Get all your Matomo analytics directly into Google Data Studio
Connect your analytics data from Matomo (former: Piwik) and push them to Google Data Studio in minutes with OMC Matomo Connector.