marketing automation
Direct Mail – The Most Overlooked Digital Marketing Channel

In he latest his post Jonathan McClure from claims that direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can mirror much of the functionality from digital. He underlines that some functionalities of email marketing that could be adopted into […]

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Marketing Automation and Lead Generation

Michael Azrikan, a Digital Campaign Manager, Oracle Marketing Cloud for Oracle has published a short study how personalization and relevance come together to make lead generation campaign more robust and successful. Marketing automation strategy can help garner better results. Content is important in driving sales and most of customers found custom content useful.There are 3 […]

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Data quality impact on marketing efforts

How data quality can improve your marketing efforts by Paul Teshima

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How to predict what consumers would like to read in a MA?

Big data and machine learning algorithms empowers nowadays lots of decision making processes. Now also empowering modern marketing today.

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