Data quality impact on marketing efforts

How data quality can improve your marketing efforts by Paul Teshima

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Telcos offer users data for marketing

Telef√≥nica and others telecoms are already opening certain raw data to companies dedicated to helping carriers cash in on subscriber info. It isn’t just quintessentially “mobile” location data: Carriers have names, addresses, bill totals and more. Even though the data is stripped of personal identifiers, it can build rich profiles for ad targeting and measurement. […]

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