TV is data-poor and that kills it

Because the broadcast television industry is data poor (it only offers metrics about itself), this model has never been a complete solution for brand or lifestyle advertisers. In practice, an advertiser needs to translate ratings and demographic information from Nielsen into knowledge and insights it can link to its key performance indicators (KPIs). There are four data sets that help define each of us: attention, consumption, passion and intention.
Read story TV May Actually Die Soon