CDP or DMP? What is the right answer to audience management problems caused by fading 3P cookies out? Learn the difference between audience technologies.
The cookieless future in digital marketing is coming and the way the industry will adapt seems to be clear now. We should prepare to this important change soon
Customer Data Platforms (CDPs) has emerged lately as one solution for understanding individual customers and delivering an enhanced customer experience. Problem of CDP best practices was covered by John Rampton – an entrepreneur, investor, online marketing guru, and startup enthusiast on Oracle blog. Let’s start with a single view. A CDP get data from varied… Continue reading CDP Best Practices