CDP or DMP? What is the right answer to audience management problems caused by fading 3P cookies out? Learn the difference between audience technologies.
The cookieless future was slightly postponed. Make yourself prepared to this important change – with 1st party data (Part Ii)
The cookieless future in digital marketing is coming and the way the industry will adapt seems to be clear now. We should prepare to this important change soon
In this article we take an overview of direct-to-consumer trends and explain how producers can benefit from incorporating DTC into their own business plans.
In he latest his post Jonathan McClure from claims that direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can mirror much of the functionality from digital.
Customer Data Platforms (CDPs) has emerged lately as one solution for understanding individual customers and delivering an enhanced customer experience. Problem of CDP best practices was covered by John Rampton – an entrepreneur, investor, online marketing guru, and startup enthusiast on Oracle blog. Let’s start with a single view. A CDP get data from varied… Continue reading CDP Best Practices
Michael Azrikan, a Digital Campaign Manager, Oracle Marketing Cloud for Oracle has published a short study how personalization and relevance come together to make lead generation campaign more robust and successful. Marketing automation strategy can help garner better results. Content is important in driving sales and most of customers found custom content useful.There are 3… Continue reading Marketing Automation and Lead Generation
Everybody is about to start online learning. It is already done by millions of students around the world and it will continue. Centraals decided to enable its training program in a virtual form as online courses available on site. You can experience new features within each digital learning subscription. From skills checks to hands-on labs… Continue reading Centraals starts online courses
With a third party analytics platform you run the risk of losing your customers’ trust and damaging reputation. More and more people are aware that their data is used for Google’s “own purposes” when you allow them to track your customers. You can use Matomo analytics without needing to ask for consent. Every website using… Continue reading You may be violating users’ privacy with GA
Redesign and upload your taxonomy and ingestion rules at a massive scale