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Direct Mail – The Most Overlooked Digital Marketing Channel

In he latest his post Jonathan McClure from claims that direct mail has adopted many new tricks, tips and tactics over the years. With digital printing, smart presses, and integration with other channels, it can mirror much of the functionality from digital. He underlines that some functionalities of email marketing that could be adopted into […]

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CDP Best Practices

Customer Data Platforms (CDPs) has emerged lately as one solution for understanding individual customers and delivering an enhanced customer experience. Problem of CDP best practices was covered by John Rampton – an entrepreneur, investor, online marketing guru, and startup enthusiast on Oracle blog. Let’s start with a single view. A CDP get data from varied […]

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Marketing Automation and Lead Generation

Michael Azrikan, a Digital Campaign Manager, Oracle Marketing Cloud for Oracle has published a short study how personalization and relevance come together to make lead generation campaign more robust and successful. Marketing automation strategy can help garner better results. Content is important in driving sales and most of customers found custom content useful.There are 3 […]

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Centraals starts online courses

Everybody is about to start online learning. It is already done by millions of students around the world and it will continue. Centraals decided to enable its training program in a virtual form as online courses available on site. You can experience new features within each digital learning subscription. From skills checks to hands-on labs […]

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You may be violating users’ privacy with GA

With a third party analytics platform you run the risk of losing your customers’ trust and damaging reputation. More and more people are aware that their data is used for Google’s “own purposes” when you allow them to track your customers. You can use Matomo analytics without needing to ask for consent. Every website using […]

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Redesign your taxonomy and rules of DMP Bluekai

Redesign and upload your taxonomy and ingestion rules at a massive scale

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Connect Matomo to Google Data Studio
Get all your Matomo analytics directly into Google Data Studio

Connect your analytics data from Matomo (former: Piwik) and push them to Google Data Studio in minutes with OMC Matomo Connector.

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1st party cookie – to fret, or not to fret

More and more browsers – including Apple’s Safari and Mozilla’s Firefox – prevent the setting of cookies by third-party domain requests, and in the near future, third-party advertising cookies will probably not be support at all.

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Data quality impact on marketing efforts

How data quality can improve your marketing efforts by Paul Teshima

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How to predict what consumers would like to read in a MA?

Big data and machine learning algorithms empowers nowadays lots of decision making processes. Now also empowering modern marketing today.

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