With a third party analytics platform you run the risk of losing your customers’ trust and damaging reputation. More and more people are aware that their data is used for Google’s “own purposes” when you allow them to track your customers. You can use Matomo analytics without needing to ask for consent. Every website using… Continue reading You may be violating users’ privacy with GA
Category: Insights
Redesign your taxonomy and rules of DMP Bluekai
Redesign and upload your taxonomy and ingestion rules at a massive scale
Data for Breakfast edition Mar 2020
Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Athens on 25th of March 2020.
Get all your Matomo analytics directly into Google Data Studio
Connect your analytics data from Matomo (former: Piwik) and push them to Google Data Studio in minutes with OMC Matomo Connector.
Data for Breakfast edition Jan 2020
Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Warsaw on 14th of Jan 2020.
Modern CX Forum 23.10
Discover modern ways to connect with customers by using combined data and advanced personalization to build personal marketing contacts. Become a leader in customer experience
1st party cookie – to fret, or not to fret
More and more browsers – including Apple’s Safari and Mozilla’s Firefox – prevent the setting of cookies by third-party domain requests, and in the near future, third-party advertising cookies will probably not be support at all.
Centraals became a Gold level partner of Oracle
Centraals renewed Oracle’s alliance and obtained the Gold level, strengthening its position as one of the principal Oracle Marketing Cloud partners in the region. It’s a great privilege for the company to be associated with such big brands like Oracle that has been delivering complex driven digital transformations over the years. In this context, Centraals… Continue reading Centraals became a Gold level partner of Oracle
Data quality impact on marketing efforts
How data quality can improve your marketing efforts by Paul Teshima
How to predict what consumers would like to read in a MA?
Big data and machine learning algorithms empowers nowadays lots of decision making processes. Now also empowering modern marketing today.
