Lotame DMP

Lotame’s data management platform (DMP) enables you to collect 1st-party data from all digital sources, websites, apps, social, email, CRM, search, get one holistic view of consumers, and deliver more relevant content, or products in real time. You use data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. You can cross-analyse your 1st party data with 3rd party data to get more insights about your customers. Analytics tools enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.

Audience builder

Audience builder is called Lotame LAB. You are able to mix and match data from any source to create the final audience. You can combine lookalike modeling to find or your ideal customer.

Data Activation

Data activation module, called Lotame Connect, allows to send data anywhere throughout ready to use integrations and APIs.

Data Analytics

Analytics module gives you attributes and behaviours associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.

About DMP

DMP enables targeting the right consumers at the right time and improves the marketing efforts and simply saves millions on media budgets.

Data updated: July 2021


Pricing: upon request
Pricing model: Paid
Free / trial option: no


Vendor: Lotame Solutions, Inc.
Founded: 2006
Origin: USA
License: proprietary license
Website: lotame.com


Live / Online


Current product score: 8.8


Contact Lotame Representatives

Contact partner

Key Features

Data onboardingYesBring your owned and managed CRM, subscription or other offline data sources online to be matched with other data in a privacy-compliant manner
Identity graphYesLotame Cartographer is the people-based ID solution
Audience insightsYesAudience Analytics provides a 360 degree view of your audiences, allowing you to better contextualize the who, what, where, why and how of your target audiences or customer segments.
Audience creationYesBased on collected and categorized data in taxonomy
Data marketplaceYesAccess to the industry’s largest 3rd Party data marketplace
App marketplaceYes
AI modelingYesLook Alike Modeling leverages AI creating audiences for any KPI.
DeliverabilityYesUp to 90% data deliverability into the top Ad/MarTech destinations
Open APIYesAPI data collection
Data usage reportsYesReporting of usage of data, both by targetting channels and 2nd party data partners
Cross-device targetingYesCross-device targeting allows to unify campaigns across different types of mobile devices.
Web data ingestionYesTools to easily collect and organize event-level data — such as clicks, searches, video views — from consumer interactions with your sites, apps and content across desktop, mobile, and connected devices.
Mobile data ingestionYesSDK Android, iOS
CRM data ingestionYesAPI, batch file transfer
1st party cookies collectionYesCollects any identifier
Others identifiers collectionYesTV devices, gaming platforms, other hashed indetifiers
Raw data exportYesAPI, batch file transfer
Taxonomy managerYesTaxonomy manager and builder available online
Data sharingYes2nd party data partners and 3rd party data marketplace
Consent ManagementYesConsent Management tool provides you with the ability to communicate and manage the application of consent information to the functions provided by the platform
On-Site Ad Servers
On-Site SSP's
Integration MediaMath
Off-Site Data Activation
A/B Testing Platforms
Other Integrations
Hashed identifiers onboardingYesOracle DMP has the ability to ingest your HEM-based data and onboard your hashed emails, hashed phone numbers.
Support for fingerprinting
Support for server side cookieYes

Privacy and security

Data OwnershipYes100% data ownership
Data anonymisation techniquesYesNo PII collected, all data anonymised or pseudo-anonymised
Data deletionYesDelete data when requested
Data center locationUSAData is stored outside EU region (USA)

Strenghts / Weaknesses

Bidirectional raw data transfer-
Peeople-based identity graph enabling seamless experiences across unknown and known channels.
Home to the industry’s largest, native, third-party data marketplace unlocking robust audience insights and providing you immediate access to privacy-compliant audiences
Data center located in EU
Buil-in analytical capabilities within the product

Screenshots gallery

Product tour