Customer Data Platforms (CDPs) has emerged lately as one solution for understanding individual customers and delivering an enhanced customer experience. Problem of CDP best practices was covered by John Rampton – an entrepreneur, investor, online marketing guru, and startup enthusiast on Oracle blog. Let’s start with a single view. A CDP get data from varied… Continue reading CDP Best Practices
Author: Panagiota Manousos
Marketing Automation and Lead Generation
Michael Azrikan, a Digital Campaign Manager, Oracle Marketing Cloud for Oracle has published a short study how personalization and relevance come together to make lead generation campaign more robust and successful. Marketing automation strategy can help garner better results. Content is important in driving sales and most of customers found custom content useful.There are 3… Continue reading Marketing Automation and Lead Generation
Centraals starts online courses
Everybody is about to start online learning. It is already done by millions of students around the world and it will continue. Centraals decided to enable its training program in a virtual form as online courses available on site. You can experience new features within each digital learning subscription. From skills checks to hands-on labs… Continue reading Centraals starts online courses
