Centraals groups CDP vendors into three main categories (CDP types): Own channels based CDPs, paid channels enabled CDPs, and data modelling CDPs.
CDP or DMP? What is the right answer to audience management problems caused by fading 3P cookies out? Learn the difference between audience technologies.
The cookieless future was slightly postponed. Make yourself prepared to this important change – with 1st party data (Part Ii)
The cookieless future in digital marketing is coming and the way the industry will adapt seems to be clear now. We should prepare to this important change soon
In this article we take an overview of direct-to-consumer trends and explain how producers can benefit from incorporating DTC into their own business plans.