Digital Marketing Automation Specialist is dedicated to working with client teams to assess, strategize, and implement data, analytics, and marketing technology solutions to solve our clients’ business problems. You will assist our clients by providing a distinctive level of subject matter expertise around how to execute and activate digital marketing strategies for customer acquisition, customer engagement, and personalization.

Qualifications

Required

  • 4+ years’ experience executing and/or leading digital marketing programs for digital agencies or client marketing
  • Bachelor’s degree, preferably in marketing; advanced degree preferred
  • Deep understanding of how to use digital marketing channels, techniques, and operating models
  • Deep understanding of the digital marketing and advertising technology ecosystem
  • Experience using ad tech and marketing tech platforms (e.g., ad server, tag management, search bid management, DMP, DSP, web analytics, attribution, social media management)
  • Ability to work collaboratively in a team environment

Responsibilities

  • Manage day to day client relationships focused on data
  • Manage day to day relationship with marketing orchestration technologies
  • Prepare MA strategy presentations
  • Lead presentations and discussion regarding MA strategy and execution